Biarritz, the jewel of the Basque Coast, is much more than a popular seaside destination. It's also a mecca of luxury craftsmanship, where passionate designers have been perpetuating exceptional expertise for decades. The city and its surrounding area are distinguished by the richness of its luxury craftsmanship, reflecting a culture deeply rooted in excellence and authenticity. Whether you're a lover of art, fashion, or design, the “Queen of Beaches and Beach of Kings” offers a unique experience, where each creation tells a story to anyone who will listen, and where each exceptional house contributes to the architecture of a precious local ecosystem.
For example, it was in 1915 that Gabrielle "Coco" Chanel chose Biarritz to establish her first real fashion house, marking a decisive step in the history of French fashion. Seduced by the elegance and dynamism of this popular seaside resort, she opened a workshop and a boutique in the Villa Larralde, located on Rue Gardères, near the casino and the luxury hotels of the time.
Chanel's establishment in Biarritz coincided with a period when the city became a center of fashion, attracting other great couturiers such as Jeanne Lanvin, Lucien Lelong, Paul Poiret and Jean Patou. This creative effervescence helped make Biarritz a mecca of elegance and refinement.
Thanks to its authenticity, the Basque Country exudes a discreet yet refined vision of its products. These pieces appeal to a demanding clientele, both local and foreign. The region's iconic houses attract travelers passing through Biarritz, Saint-Jean-de-Luz, or Espelette, who often leave with a unique piece, an emblem of discreet and sustainable Basque luxury.
